Why 5 Reasons Why Social Media Marketing Is Important In 2021.
Digital marketing is a very broad field. There are various channels like Search engine optimization, Search engine marketing, Email Marketing, Social media marketing, Pay Per Click But, Social Media Marketing is playing a huge role in Digital marketing. I will give you the five most powerful reasons why you should use social media marketing.
Before that let’s understand various social media platforms. Various Social Media Platforms.
- Youtube
These are the leading social media channels where you get quality and quantity of traffic.
Jumped into the reason why you should use social media marketing.
1. Increases Targeted Traffic
Social media is the most comprehensive platform where most people spend 5 to 6 hours of the day. So wherever the traffic is there we get an opportunity to advertise or redirect them to the landing page or website.
When we use Facebook for advertising it provides us complete data about audience interest, gender, location, behavior, etc. This data helps us to reach potential customers.
For Example, we want to run the ad on social media for a restaurant then we can target our audience based on age group between 18 to 55 moreover we target location-based also. We target locations around 10 to 15km from our restaurant so it minimizes the audience. If we want to target just veggie food lovers then we can use behavior and interest factor to target them. So that’s how we can increase targeted traffic to our social media page, website, and local listing as well.
2. Low-Cost Advertising
SMM is also cost-effective. We can run the ad on a small budget. Google ads are also an advertising platform where many advertisers pay higher and also have a tremendous budget. But Google ads have their own benefits for search networks and display networks.
If you want to begin a social media ad campaign you can start with a smaller daily amount and get a higher conversion rate if your ad serves the relevancy of the audience. Conversion rate and ROI are similar for a low-budget and high-budget campaign.
3. Engadgadging With Customers
Social signals like, dislike, comment, share, are the most effective way to engage with customers. You can easily know that your customers are interested in your product or services. Customers are directly communicating with you via direct message.
Regular Conversations with customers will increase trust and brand value. So it is more important to act on social media and give feedback and answer the query of the customers.
4. Social Media Generates Quality Leads.
People are most of the time just surfing on social media for no reason. But, people often visit social sites and see the ads relevant ads then they go through it only if they are interested in it. If the person visits for surfing then we didn’t get the lead else the lead will be genuine.
If we target the right audience then we get quality leads. So targeting also plays a big role in advertising.
Right timing and right age, behavior, and location targeting will give the right leads.
5. SMM Boost SEO rankings
All the social sites provide a free sign-up process. Everyone can create an account and share a post. If we do daily posts and also run ad campaigns then we drive traffic to our website or blog. This is the best technique to get traffic from social media.
Social media traffic and social media backlinks are also enhanced SEO ranking. So this is another reason why you should use social media marketing.
With the help of SEO, you can get organic traffic from SERP. So use social media for better ranking as well.
So here are 5 reasons why you should use Social Media Marketing.
If you have any questions or suggestions then feel free to ask in the comment box. Share this with someone who needs to know about social media marketing.
